Bill

Bill founded RiftCompare, the independent Riftbound price-comparison site, and builds and runs it on his own.

He makes the site's editorial calls: what gets written, what gets corrected, and what gets retired once it has gone stale. The articles under his own name cover buying and selling across marketplaces — fees, eBay bidding and currency conversion — plus how price comparison works and how to tell one printing of a card from another.

Every article on RiftCompare, under either byline, is produced the same way. Articles are drafted with AI assistance, then edited and fact-checked by Bill before publishing; prices and figures come from RiftCompare's own price database, never from the draft.

Spotted a wrong price or a mistake in an article? Every card page has a "Spotted a wrong price? Report it" link under its list of stores, and the contact form reaches Bill directly. The editorial policy sets out how corrections are handled.